Dr. Ernesto Castañeda

Director, Center for Latin American and Latino Studies, American University

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Panel Information

Wednesday, March 11, 2025

3:30 PM EST

Latino Powerhouses: Entrepreneurship, Consumerism, and Economic Growth

This session will explore the effects of outsourcing, economic instability, and shifting market dynamics on Latino communities in the U.S., while highlighting the growing importance of economic resilience. Latino entrepreneurship and consumerism are vital drivers of the workforce economy, creating opportunities for innovation and growth in local communities. However, as industries evolve, Latino workers in sectors like agriculture and manufacturing may face new opportunities alongside significant challenges. Panelists will discuss the complexities these communities encounter, including job displacement, the role of entrepreneurship in economic recovery, and the power of Latino consumerism in shaping market trends. The session will also emphasize strategies to strengthen economic resilience and ensure Latino workers and businesses thrive in an ever-changing economic landscape.

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