Yvette Peña

Vice President, Multicultural Leadership Hispanic/Latino Audience Strategy

Bringing over 20 years of experience specializing in multicultural initiatives, Yvette Peña, Vice President for Latino Audience Strategy at AARP, serves as the national voice for AARP’s engagement with Latino communities through partnerships with multicultural organizations to drive AARP’s social impact agenda. Yvette has also championed innovation by leveraging digital, social and mobile platforms to drive engagements with the 50+ Latinos and their families. She develops and manages relevant offerings and programs for the Hispanic/Latino community and AARP's members in the U.S. and Puerto Rico. She is also responsible for the design and strategic direction on all communication channels targeting Spanish dominant and bilingual/bicultural audience segments.

Previously, Yvette worked as Director of Multicultural Marketing at Sports Authority and Walgreens as the first Director of Multicultural Marketing and has a long history of building successful brands in Multicultural markets, including her time at Sears and The Bravo Group.

She is a lifelong advocate for ethnic communities and takes pride in giving back and providing opportunities to develop communities in meaningful ways. After graduating in Business Administration from Baruch College (New York), she dedicated herself to public service, mentoring and championing diversity efforts. She is a Board Member of the Friends of the National Museum of the American Latino.

Yvette is a native New Yorker, an Afro-Latina with proud Dominican roots and cherishes her time with her family. This has enabled her to work passionately for and with multicultural communities. She resides between Washington, DC and Chicago, IL with her Husband, Lazaro.

Panel Information

Saturday, December 5

11:50 AM EST

Mindfulness inclusion in the Golden Age of Latina Women

Older Latinas play an essential role in our culture, from reminding us of our values and keeping our traditions alive through music, cuisines, and history, yet are often forgotten when policies and programs are developed. This conversation will address older adults’ state and the importance of healthcare, retirement, and other programs that reduce the hardship that many face. It will also highlight the leading role our elders have taken around COVID-19 to take care of their families and communities.